Pioneers in the integration of high technology with research in Cognitive Neuroscience applied to Marketing, we are experts in the identification, assessment and quantification of the neural correlates and processes responsible for the association between pleasure, reward and perception, through experimental protocols that involve fMRI (functional magnetic resonance imaging), tDCS and tACS (transcranial direct and alternate current stimulation), TMS (transcranial magnetic stimulation), EEG (electroencephalography) and MEG (magnetoencephalography). Our results guide industries in the development of the characteristics of their consumer goods, in terms of forecast of market acceptance.
Pioneers in the integration of high technology with research in Cognitive Neuroscience applied to Marketing, we are experts in the identification, assessment and quantification of the neural correlates and processes responsible for the association between pleasure, reward and perception, through experimental protocols that involve fMRI (functional magnetic resonance imaging), tDCS and tACS (transcranial direct and alternate current stimulation), TMS (transcranial magnetic stimulation), EEG (electroencephalography) and MEG (magnetoencephalography). Our results guide industries in the development of the characteristics of their consumer goods, in terms of forecast of market acceptance.
From global partnerships and expertise in the economic and political blocks LAS, EU, NAFTA and Mercosur, our consultancy services allow the preparation of strategies for the internationalization from a growth perspective, incorporating: assessment of investments in distribution, cost retention and protection of control for Export policies; assessment of Licensing; follow-up of integration and assessment of trust within the context of Strategic Alliances; follow-up of access, negotiation and cost restraint for Merger or Acquisition with foreign operations; assessment of complexities, cost restraint, analysis of time and risks for the implementation of a Wholly Owned Subsidiary (greenfield); application of CAGE Framework to the analysis of qualitative factors that concur to the marketing feasibility of products in foreign countries.
From global partnerships and expertise in the economic and political blocks LAS, EU, NAFTA and Mercosur, our consultancy services allow the preparation of strategies for the internationalization from a growth perspective, incorporating: assessment of investments in distribution, cost retention and protection of control for Export policies; assessment of Licensing; follow-up of integration and assessment of trust within the context of Strategic Alliances; follow-up of access, negotiation and cost restraint for Merger or Acquisition with foreign operations; assessment of complexities, cost restraint, analysis of time and risks for the implementation of a Wholly Owned Subsidiary (greenfield); application of CAGE Framework to the analysis of qualitative factors that concur to the marketing feasibility of products in foreign countries.
Created as an operational support to Lugli Corporate Training’s Negotiation Training Program, our consultancy in Negotiation include the direct action of our professionals in transactions of any size and within any context. Based on NeuroInductive Practice®, our negotiation performance ensures the control of results of a transaction through the connection between the value of the offer and the underlying needs of the opposing party, avoiding the early closing of negotiations. Through the support of our professional negotiators, our clients acquire the power of shaping the value perception of the opposing party, while they draw the path to a mutually advantageous result, protecting future transactions through a result which represents a successful precedent.
Created as an operational support to Lugli Corporate Training’s Negotiation Training Program, our consultancy in Negotiation include the direct action of our professionals in transactions of any size and within any context. Based on NeuroInductive Practice®, our negotiation performance ensures the control of results of a transaction through the connection between the value of the offer and the underlying needs of the opposing party, avoiding the early closing of negotiations. Through the support of our professional negotiators, our clients acquire the power of shaping the value perception of the opposing party, while they draw the path to a mutually advantageous result, protecting future transactions through a result which represents a successful precedent.
